On May 15, 2025, the article “How likely are students to recommend your institution?” was published on the ICEF Monitor website, revealing key insights from the latest wave of the International Student Barometer (ISB).

“Students really expect more. It’s not just a workshop at the end. That’s not going to do the trick. Employability must be really integrated into your curricula, and from first year to last year, it should be embedded in everything.”

The International Student Barometer (ISB) data for 2023/24 shows that for the past five years “Future career impact” has topped the list at 96% as the primary reason why international students choose a higher education institution. And globally, 80% of final-year students said they feel prepared for their career goals. However, Nannette Ripmeester noted that while this is a solid majority, it also means that 1 in 5 surveyed students do not feel prepared to meet their career goals when they graduate.

The ISB scores institutions on a metric known as the Net Promoter Score (NPS), with North American institutions scoring considerably above the global average for NPS. What does this mean for an institution? How can institutions provide the necessary support? And how does AI play a role in study experience? Interested to read the article? Read the full article here.